CONSUMER PSYCHOGRAPHICS REPORTING
How much do you know about your database?
Are your members risk-takers? Are they detail focused or big picture people? Do they respond better to images or text? Do they like to be challenged or made to feel safe and secure? What is your membership’s personality?
PersonalityPro’s Consumer Psychographics Report is a power marketing tool that categorizes people into distinct personality types based on their DISC personality profiles. Defining and segmenting your membership based on their personality allows you to customize your correspondence with them. People respond best when they are approached in their preferred communication style.
 | 40% of your members show High Influence. These people are outgoing, confident. They are positive, optimistic and trusting. They fear rejection and respond best to ...
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Aggregate personality data
What differentiates your subscribers from non-paying members? Knowing the answer to this question will enable you to increase your conversion rate. PersonalityPro’s Consumer Psychographics Report allows you to analyze your members and subscribers and determine the key differences in their personalities.
47% of your subscribers show High Compliance. These people are disciplined, logical and systematic in their approach to life. They are conventional and cautious. They respond best to... |
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How it works
Members of your web-dating site use PersonalityPro’s DISC-based personality assessment to generate dating reports. The PersonalityPro assessment is also the basis of the Consumer Psychographics Report. This means that every member who’s completed the assessment is a member who you can understand better. The Consumer Psychographics Report provides aggregate personality data on your membership including their preferred communication style, motivators, values and even their fears. By explaining member psychographic characteristics, PersonalityPro allows site owners to speak to each segment of their database in a way that is consistent with their personality.
Personality specific communication = higher conversion
Targeting specific personality types and tailoring your marketing message to them increases conversion. PersonalityPro’s Consumer Psychographics Report categorizes members into four different personality groups and provides recommendations on how to communicate with one more effectively. PersonalityPro enables you to determine which group is most likely to convert or renew their subscription.
The Consumer Psychographics Report increases marketing effectiveness and gives site owners valuable insights into their member’s personalities allowing them to better target their messages and increasing conversion.
Personality consulting
PersonalityPro offers "personality consulting" to assist web-dating clients in modifying their copy and creative to ensure that it effectively targets the key personality segments in their databases
Recommendations based on PersonalityPro’s DISC-based personality assessment increase the success of client marketing campaigns. PersonalityPro’s goal is to help clients not only get their consumers' attention, but deliver the highest possible rate of response to email, newsletter and overall site functionality.
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